Pawel Reszka Voice broadcasting is being used more and more often by different companies to promote their products or services. This new way of marketing seems to be highly effective and eliminates the process of cold calling by many telemarketers. For example, mortgage companies don’t need to hire telemarketers to call hundreds of people everyday, but instead they can broadcast a prerecorded message to their leads. This marketing method is becoming very popular among internet marketers who now have the ability to reach masses. The three main factors that determine the success of voice broadcasting campaign are access to the right software, access to the right voice broadcast provider, and high quality leads. Access to the right software can have a big impact on your campaign overall. There are many companies that offer this kind of software, but some are better than the other. It seems like one of the better ones is Goldcalling software. Gold Calling will not only send a broadcast message to your leads, but also it will store and track results of your campaign. Goldcalling software will also enable you to manage all your contacts and set up automated call back dates to keep in touch with your prospects or customers. Gold Calling software can also be integrated with any voip phone which enables you to interact with every aspect of your campaign. Being able to have access to the right broadcast provider determines success of your campaign as well. There are many companies out there with different options for you, but there is a couple of things you might want to consider such as the price, and DNC list. Price plays obviously an important role and some of the better companies are Protus and Genutec. “Do Not Call List” is a database which you cannot ignore. Find a company that scrubs the DNC list before they do your broadcast so you are protected from being sued. I found Genutec one of the better companies that scrubs DNC list every time they do a broadcast campaign. Having high quality leads is also one of the most important factors of successful Goldcalling campaign. Of course if you are reaching masses you can actually generate your own leads, but having targeted list makes a big difference. If you are promoting business opportunity and you join Gold Calling, you will receive 1.4 million leads that are targeted for that kind of market. If you are promoting or selling different kind of products or services you can purchase targeted lists for your industry and plug it in into the Goldcalling software. Certainly high quality leads produce much better results than just genealogy list. In my opinion Gold Calling software is very effective marketing tool. Being able to reach masses allows an average marketer to take his business to a whole new level. In many cases you might not be able to keep up with the demand for you product or service. Voice broadcast produces results more effectively than any other way of marketing. Any serious business person should definitely consider getting involved with this way of advertising.