A new form of Internet advertising has exploded and it is receiving a lot of response lately – pixel advertising. Essentially, it is where people purchase a set of pixels on the homepage of a Web site, inserting their company logo that links back to their own site. Potentially, the end result can be increased […]

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The Pay for Performance or P4P was originally invented by Overture. Overture observed that the internet was growing into a unique kind of shopping mall, where people could shop conveniently and easily and that advertising was gaining grounds on the internet. But now, Overture has been taken over by Yahoo and hence popularly known as […]

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It never ceases to amaze me how often new webmasters set about their online business at the start without actually having clearly defined strategies on how to market and promote the website and the product. Now this article is for internet marketing newbies, so the strategies for website promotion are fairly basic therefore experienced internet […]

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Keywords and Ad Words aren’t the only way that search engines score relevancy; links to other similar sites are another important factor. Keywords have been so abused by some webmasters that links are winning much more relevancy points. Google is said to love them. It might sound strange to suggest that your users should check […]

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Even the most talented writer can’t create copy that optimizes your business’ ability to maximize results, be it lead or sales generation, unless he has ‘the facts.’ By providing your copywriter with all essential and necessary information related to your web site promotion you serve as the foundation for the powerful persuasive copy that compels […]

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Tale Chaser Publishing, Inc. Things have changed a lot for web publishers since I wrote the first edition of Power Linking in 2002. Back then there was only one option for publishing websites for the average, non-geek: static html pages. And with that option there were only a handful of really good ways to promote, […]

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An opt-in mailing list can be your most solid internet marketing tool. Think of it as a foot in the door – or better yet, a standing invitation to drop by anytime. Research has shown that it takes an average of seven contacts with a prospect to make your first sale. It’s hard to count […]

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Copywriting is an essential element in the marketing of any product. More so, in a shrunken global village. Whether it’s online advertising or Offline advertising. A good ad could mean the difference between success and failure of a product. The tips mentioned below will give an insight to a write a good Ad. Writing a […]

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