Marketing online has become fiercely competitive. Marketers are attempting to unravel and decipher online marketing to succeed. Some argue that there should not be a distinction between traditional (off-line) marketing and online marketing. Others feel that concepts applied to mail order work well on the web, while still others argue that online marketing is a […]

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Educated Consumers Not too long ago, a colleague asked me why we invest so heavily in consumer education. We have made a conscious decision to spend marketing dollars on consumer education for a very simple reason. Educated consumers are simply better customers. Lets take a closer look at why educated consumers are better customers. Less […]

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Web Directories Explained By S. Housley Web directories are an important component to search engine positioning. Directories come in all shapes and sizes, some are generic, while others are highly specialized. Directories, are defined as categorized topics or collections of information organized into a tree like structure where categories are used to define each groups […]

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Fresh content The age old question keeps coming up, how do you retain website visitors, how do you make visitors return to your website? The answer should come as no surprise, fresh content. Content is truly king, the fresher the content the better the site. What many webmasters fail to realize is that there is […]

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Joint ventures can turn your competition into your companion! What are they and are they profitable? You can benefit greatly from sharing the costs of your advertising and promotional campaigns, while doubling the size of your target market. How can that be so? It’s simple! just look at it like this, you are in the […]

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For realtors the Internet can no longer be ignored. Significant numbers of home buyers on going online to do their preliminary research for real estate and agents. Recent surveys suggest over 50%. I personally know a number of local realtors, and it is interesting to see how some are easily adapting to this media, while […]

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Article directories (also known as article archives) are searchable on-line databases of articles contributed by multiple authors. The goal of an article directory is to collect articles on certain topics and offer them to publishers to place on their website, in their e-zine or in print. Each article directory has unique guidelines for both authors […]

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If you’ve been trying to make a business online but had a few set backs you’ve probably asked yourself this question and the others I’ve listed below. I also added the answers I use to keep going when I feel like just “Throwing in the towel”. Don’t worry be happy! It’s easy to say but […]

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