Back in the late 1990s, “stickiness” was the big term; how to get web visitors to return to your site – hopefully, again and again. Today, the strategy has evolved into “Outbound Stickiness” – going out and pulling that visitor back in. Going back in time, there were many sticky techniques including the hosting of […]
Banner Advertising: News of its demise is premature
You have seen them all over the internet — blinking, flashing, animated and garish. You vow that you will not contribute to this internet graffiti. You feel smug with your decision because after all banner advertising is dead. Wrong. Banner advertising is not dead — and in fact it is still an effective internet marketing […]
8 Ways To Make Your Ads More Effective
I don’t know everything and if I have learned one thing about doing business on the Internet it is that the more you learn the more you don’t know. However, I have been doing business on the Internet since 1999 and I’ve managed to carve out a successful enterprise for myself with several profit streams. […]
Death of the search engine? – Arelis finds a new home
It was only a matter of time before an effective tactic was developed to gain widespread competitive advantage from the increasing reliance placed upon links and link text by the major search engines. Simplicity itself, the technique involves using a version of arelis ( http://www.arelis.org/ ) in a radically new and different way. The technique […]
As all of us view the new year, we determine various ways to improve ourselves. Whether its eliminating bad habits, or improving quality of life, January 1st is seen as a new beginning and starting point. Your website too, can use a new look. Consider taking the website to task with these down and dirty […]
Internet Marketing is Important
If you are a business man seeking to improve your business you have probably thought of marketing your products through the internet. But you perhaps have been struggling to market your business on the web. You have perhaps often wondered how some internet marketers earn a productive income every month but you are still scratching […]
Is Your Website Sticky?
While it’s great to get a multiple visitors one time on your site, it’s even better to get returning visitors mulitple times. This means that your site really has an interest to them enough that they’ve bookmarked it. Bookmarkers over time will lead to sales, and once you’ve sold to someone it’s always easier to […]
Competition or Companion?
Joint ventures can turn your competition into your companion! What are they and are they profitable? You can benefit greatly from sharing the costs of your advertising and promotional campaigns, while doubling the size of your target market. How can that be so? It’s simple! just look at it like this, you are in the […]
What is Web 2.0?
What is Web 2.0? There has been a lot of chatter lately about Web 2.0, as if the Internet is a versioned software application. So what is Web 2.0? Simply put, Web 2.0 is a perceived transition of the web to web applications. Web 2.0 is the next generation of technology solutions where interactive content […]
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