Back in the late 1990s, “stickiness” was the big term; how to get web visitors to return to your site – hopefully, again and again. Today, the strategy has evolved into “Outbound Stickiness” – going out and pulling that visitor back in. Going back in time, there were many sticky techniques including the hosting of […]

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The Pay for Performance or P4P was originally invented by Overture. Overture observed that the internet was growing into a unique kind of shopping mall, where people could shop conveniently and easily and that advertising was gaining grounds on the internet. But now, Overture has been taken over by Yahoo and hence popularly known as […]

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In this communication era, to promote for any kinds of products efficiently, a businessperson must think about looking for help from the Internet. These are some tips to have a successful online promotion. First, you have to build up a good website to introduce about your company, advertise for your products, bring up promotional programs […]

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Webmasters every day are trying to get as much traffic driven to their own websites as possible. Some methods that they are using to attain high levels of traffic include search engine optimized web pages, purchased links, directory submissions, and of course pay per click campaigns, otherwise known as PPC. PPC campaigns take within Overture’s […]

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If you work on your own, this article is for you. Whether you provide services or have your own store, you know you need to make yourself known by potential customers. The great question is how to do it. You probably don’t have tons of money to invest in publicity. Besides, not all forms of […]

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As all of us view the new year, we determine various ways to improve ourselves. Whether its eliminating bad habits, or improving quality of life, January 1st is seen as a new beginning and starting point. Your website too, can use a new look. Consider taking the website to task with these down and dirty […]

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If your website traffic has suddenly come to a stand-still, you may need to give your site a marketing jump start. This is really directed towards Information Marketing (one of the best markets around) but can really be applied to anything. Here are a few ways to get your traffic flowing again. 1.Buy hits for […]

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While it’s great to get a multiple visitors one time on your site, it’s even better to get returning visitors mulitple times. This means that your site really has an interest to them enough that they’ve bookmarked it. Bookmarkers over time will lead to sales, and once you’ve sold to someone it’s always easier to […]

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Joint ventures can turn your competition into your companion! What are they and are they profitable? You can benefit greatly from sharing the costs of your advertising and promotional campaigns, while doubling the size of your target market. How can that be so? It’s simple! just look at it like this, you are in the […]

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