There are ways to increase your profits by using pop-ups as a website tool. More than likely, you have heard of pop-ups, but there is new software on the market that will amaze you. It has never been as easy to use pop-ups to market your website as it is today. You might be glad that you took a few free minutes to learn about pop-up marketing. The new pop-up marketing software is not just your standard pop-up anymore. Today, you can market in a much less intrusive and irritating way to your customers. The prevalence of pop-up blockers in web browsers is huge and very affective. In the older days, it was a necessary tool because computers would literally freeze up because of p pop-up. Your job as a marketer is to draw in customers and keep them. However, you do not want to drive traffic away by having huge amounts of pop-up that take over their screen. When using the software, you will need to decide which type of pop-ups you want to use. Be sure to check out several of them before making a decision. Pressure Pop-up – These types of pop-up have a countdown button that appears after your customer is on the web site for a while. The great thing about these is that they are set to give your customer time to look over the site, and will leave the screen once the count down runs out. You can put anything on your pop-up to entice customers to buy. Instant Opt – In Pop-up – A new software feature of pop-ups is opting in by clicking either yes or no. Using this feature is good for capturing potential customer’s email address. All business depend on lists to make future contacts about products, discount and special offers or drawings – and not just the typical tasks of order taking and receipts. Conditional Timed Pop-ups – Timing is everything in business. With this feature, you can decide when you want a pop-up to appear. A pop-up that appears too early may not give your customer time to thoroughly taken in the site, or a pop-up appearing when they were about to order without a discount will damage your profits a lot. Changing Pop-ups – If you want to keep your customers from being bored every time they come to your site – then use different pop-ups. The new type of software for pop-ups allows you to stage different pop-ups to appear with new information. It can be offering them a new product, information, or even close outs on certain products. You can make it to fit your customer’s needs and that spells more profit for you. Generalized Pop-ups – This software configures pop-ups to look exactly the way you want, and timed the way you see fit. There are numerous places online where you can order the new pop-up software. Many times, you can order them with different features separately, like the changing pop-up software. In the end, it will cost more though so you might want to consider buying a package deal with the other software included. As you can see, there are great benefits with the new pop-up software. In addition, most of the software has other features that you will like. They are fully integrated with to work with other types of web design software. You don not have to be a computer scientist to run them either. Most of it is WYSIWYG, or what you see is what you get type programming. Other features are just as valuable with the new software of pop-ups. You can edit to your hearts content any aspect of your pop-ups. If you want the color or shape to be unique, you can change it. You can change the wording to suit any style of customer you have too. In most programs, you do not have to dispose of any past work that you have created. There are numerous save features for wording and designs. This alone saves you lots of time for the other important business aspects that you have to do. And that is the part that is important – getting down to business on the Internet.