One of the best website marketing strategy is having great search engine positions in all major search engines. Every webmaster’s goal is to have thousands of visitors every day. And the best way to receive targeted traffic is trough search engines. Today, it’s well known that link popularity is a very important factor in achieving good positions. So any webmaster that has a site, want’s as many inbound links as it’s possible. There are two kind of inbound links: one way links and reciprocal links. In this article I will try to show you some advantages of one way links and some good tested methods to get them. First of all you should know that any link that points to a website is like a vote from the search engine’s point of view. 1. The best method to get many optimized one way links is to write great articles and submit them to article directories. You’ll just have to place a link to your site in the end of the article or in the resource box. The great thing about this article based one way links is that they all come from only content pages. The article will be related to your site and it will contain your desired keywords. Increasing your link popularity with this powerful links will give your site great search engine positioning and also lots of targeted visitors. This website marketing strategy will bring you amazing results. 2. Writing articles is the easy way to get one way links. The more difficult way to achieve them is to ask for them over the net. You can spend some time looking for sites that are related to yours and sending an email to the webmasters. If you can convince them that their visitors could be interested in what you have on your site than the webmaster will place link on his site. This method could be really time consuming but it can bring you quite good results. 3. If you have great content on your site or a useful tool webmasters will link to you to offer their visitors new information and utilities. 4. Another method would be writing testimonials for services that you used. If you used a product, read a book, you can send a testimonial to the website owner and place a link to your site in the end. This method is quite useful because it will bring you lots of traffic. The visitors that are interested in buying the product usually want to know more about the person that left the testimonial. All in all, if you are looking for a good website marketing strategy, than one way links will satisfy your needs. This links will boost up your search engine positions and will bring you tons of targeted visitors.