The Future of Creative Advertising: In Search of the Next Million Dollar Idea
On Friday, the 26th of August, the concept of the Million Dollar Home Page appeared and it revolutionized online advertising forever. The concept, created by Alex Tew, was simple, for one dollar you can purchase one pixel and there will only be one million pixels available. A minimum purchase is a 100 pixel block, which will link back to whichever website you specify. At the beginning it was not clear it would work, but amazingly it did. It came out of nowhere and became unbelievable successful within a span of few months. Once the website had reached the awaited million dollar mark, the number of sites that copied the idea would almost match that amount. Scattering all over the World Wide Web, none of these duplicate sites proved to be successful as they all began to fail miserably. Some sites would be a simple twist on the idea, and others would be a direct duplicate with a different name. Regardless, it remained clear that no one would find the same success and the hope for another site to reap the same outcome became bleak. Was it simply a fad, or was it just a matter of time before new, and more exciting and innovative ideas would appear? It was mid March, seven months after Alex Tew’s creation, when the next big idea began to appear on the Internet. The game is different this time, but focuses strictly on innovative advertising. The idea of Take the Spot, imagined and created by Pratik Naik, began to be gain popularity all over the Internet. It has already been proclaimed as the next Million Dollar idea. Rightfully so, Take the Spot’s growth has already been staggering within the first ten days of opening. Receiving over thousands of hits and hundreds of dollars, the website is off to a phenomenal start. We had the pleasure to interview Mr. Naik and asked him to tell us more about his inspiration for the creation of this idea, “I wanted to create a source of advertising that thought of the people first, and not only focusing on my personal gains. Sites that are simply made to copy the success of Alex Tew do not work because people know that it does not benefit the investor, but only the site owner and they are smart enough to see that. It was about time advertisers found a website that could first and foremost benefit them. I took examples of many successful business models along with popular websites and analyzed their success, I found a formula that not only worked, but enhanced it so that it would benefit the advertisers even more. I wanted to create the most cost effective way to advertise on the Internet, and this is what I have come up with. Most sites out there are only made for personal benefit, so I turned the focus around to you, the buyer/advertiser. With the mindset of an investor looking for the most cost effective solution, Take the Spot was made.” With innovative websites such as Take the Spot and Million Dollar Home Page, focused to help advertisers bring in more traffic while only spending a minimal amount, the future of creative advertising seems as though it has just begun. Some people believe it is just a fad, and others believe it is here to stay. As long as more people with innovative minds such as Alex Tew and Pratik Naik continue to develop their ideas, this trend in creative advertising will become the norm.
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