Every respectable company has a marketing department, responsible for advertising products or services a company proposes. More or less developed, they function to increase the sales level at the market. Those working at such difficult task should be efficient and experienced salesman, for today’s market is very tight and leaders in every industry are pretty much established. To fight and compete against rivals managers are to seek alternative and effective ways to reach their aim and bring popularity to the product or service. This is where companies providing copywriting expert services appear on stage. It is quite easy to find a company that offers such kind of services. Online you may find various sites advertising copywriting online services of leaders in this business. But finding and explaining what is required is not enough if you want this project to be successful. Steadfast cooperation with representatives of copywriting business will bring success to the whole project. It is extremely important to trace all actions of a copywriter to be informed about every step of the process. A copywriter is a professional that orients on the online market, but you are the one who has every single detail about the product or service. Apart from copywriting skills, successful copywriter should also understand some vital features of effective online marketing. What he should do?! First of all, whether he develops the contact for your web site or juts some logo fro it, he must always remember that your company, unless it is a monopolist, faces fierce competition in the market and thus it must always stay out from your competitors. Second, in spite of the fact that repetition should be avoided as much as possible it, it might be advisable nevertheless that your design and content remind constantly to the visitor of your web site what business you operate. Third, investigate and compare how the quality of your visual materials, such as graphs, visual materials and texts match current requirements and trends in the industry. Fourth, copywriter should try to keep himself abreast of the latest changes in the content writing industry. He should understand the changes that occur in the industry, why have occurred and what may happen in the nearest future.