Marketing with the Internet
Are you fully leveraging the power of the Internet with your marketing efforts? It’s kind of amazing, but I still meet lots of small business owners who don’t think the Internet is crucial for their success. “I’m just a small local business. I don’t think the Internet is necessarily the right place for me to focus my marketing efforts.” I’m still hearing this sentiment from many a small business owner. Hey, I was one of those people for almost a year with my own business. And I’ve set my stall out as a small business marketing guy. Listen, whether you’re trying to get people’s attention from half-way around the world or just half-way around the block, you need to consider the power of the Internet. More and more people are turning to the Internet before (or in lieu of ever) turning to the yellow pages. That’s true even when they’re looking for things in their own town. It’s a place where people go to begin gathering information to make a decision. It’s the place where people prefer to start when someone has made a referral or recommendation. It’s the place people would generally prefer to go after they’ve met you at a networking event and were interested enough to know more. The Internet is not going away. In fact, the trends show us that it’s becoming a more and more integral part of the communication media we depend on. Anybody notice how interested the cable companies, phone companies, and cell phone service companies have become in putting out products and services that work with the Internet? Are you fully leveraging the power of the Internet with your marketing efforts yet? Do you have a web site? Email newsletter? Blog? Podcast? Vlog? Does the mere mention of all these terms intimidate and overwhelm you? Don’t let it. You don’t have to do all of these things at once. Make this the year that you begin leveraging the Internet to grow your small business. But, the power of the Internet is something you simply can’t ignore if you really want to take your business to great new heights. Make a commitment to learn more about this powerful, ever changing medium called the Internet. And then pull out your marketing plan and figure out how to make it fit into your strategy.
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