There are many ways available on net to publicize and market your business, but one of the cheapest methods is to use online press release websites, as many of these offers free of cost or low-cost PR options. With online press release one can simply reach the significant online community. PR web-sites offers article submission database of free content and reprint articles. Publishers, who are in quest of free reprint articles and the business community who wants to shoot their business, can make the best use of this significant resource to enhance their marketing weapon. Online PR is a unique way for your content to reach huge mass of people without spending too much money. Actually, many online PR sites allow submitting press release free of cost. Another form of online press release is internal PR, or PR on web-site. Posting press release on a separate web page helps to hike profit ratio. One can easily step further by using keywords in each page these releases appear on and then registering them individually in search engines. The writing and distribution of feature articles is another way to take advantage of the efficiencies of online PR because web publishers, editors, journalists and website are always in search of good contents. Feature article writing is one of the best online or offline marketing techniques. One of the key benefits to posting articles online is that it lets one the opportunity to include a biography/contact/resource box at the bottom of the article. This box should include contact information for your business and company background information. This resource box just might bring you more response than most paid advertisements, and it’s completely free of cost. Other cost-effective online PR strategies that work well include online kit, e-mail marketing, announcements, posting on forums, online bulletin boards, newsgroups and online radio, which is just getting popularized. PR on the internet is so expanding rapidly because of its vast distribution network, the broad potential of contacts and, of course, its cost-effectiveness.