One way links are the most powerful links at this time. Link popularity dramatically affects the search engine rankings of a site. And now almost all webmasters prefer one way links instead of reciprocal links. They are just seen better by the search engines algorithms. Webmasters have developed many methods to achieve good one way links. You can write good articles related to your site and submit them to articles directories. You can also submit your site to site directories, write testimonials for products, services or tools that you used. When you write a testimonial you’ll just have to place a link to your site in the end of it. The best method to get one way links that I’ve seen so far, is trough article distribution. I call this links optimized one way links. I will try to explain to you how to use this method. First of all you should posses a site with great content or products. After that, you write an article related to your site’s topic. If you don’t have any writing skills than don’t worry, put someone else to do it. There are many sites on the net that offer similar services: they write the article, they submit it to article directories, they gather the links and send them to you at some reasonable prices. The great thing about this website marketing strategy is that this links are really optimized for your desired keywords. When you write your article try to use your keyword in the tile, content, anchor text and around the link. So this links will come from only content pages related to yours having your desired keyword all over. This has a great weight for the search engines. Another advantage of this website marketing strategy is that after you publish the article it will start to multiply. Webmasters looking for content will take the article and place it on their site including the resource box with your link in it. So if the article is good you have the chance to make many natural one way links with no effort. Choosing this website marketing strategy will bring you great results. It’s a tested method that will bring you many targeted traffic and great search engine positions.