Link marketing has become something of a wonder. Some will say that if you do it, you’ll end up hurt. Others will tell you that you have to follow specific steps to being successful. In any case, the bottom line is that anything positive that you can do to aid your website in getting more visitors should be something that you do, at least to a point. Today, there are hundreds of strategies about what will work in search engine ranking. Some people believe in optimization while others believe in quality content. When it comes to link marketing, there are several things that you should know. First, realize that there are several types of link marketing to consider. One way links: To be short, this is one of the best ways to use link marketing. If you use one way links, you are having other website owners list your website link on their page. That may sound strange and you may not realize why anyone would actually want to do that, but the truth is that you can do it. One way links help you to build traffic to your website. They are also highly regarded by the search engines because someone is saying that your website is high quality enough to direct others to it. To use them, visit article directories. Add in a few directories with your link attached and off you go. Reciprocal links: This type of link is like a trade off. You will place your link on someone’s website and then you’ll need to place their link on yours. It’s a fair trade, so to speak. But, the difference here is how you do it. If you go about adding links to your website that do not have anything to do with your site, or add a ton of them all at once because you purchased them, your website may actually be lowered in the search engine ranks. This is because this is considered a way of cheating the search engines and therefore its not worth it. But, if you put them on correctly, from relevant websites in the proper way, they can help you to improve your website ranking. The important thing to know about link marketing is that it should not be the only thing that you use to get your website ranking well. There are many things to consider that may actually be more important. For example, having quality content on your site, an easy flowing site and even one that will have your visitors coming back are better choices. When it comes down to it, using link marketing in your website business is important. It should be a part of your strategy of building a well founded, high quality website. After all, you do want the search engines to rank you well enough to get visitors. Why not use other people’s rankings to help you to get a few of those visitors as well? In short, using link marketing is a tool you should consider for a successful website design that ranks well with the search engines.