By Jimmie Sypolt The importance of link popularity in an online business is seen in the example of other successful online businesses. By taking steps now to increase the targeted traffic to your website, you will gain phenomenal future possibilities such as joint ventures and launching new business ideas with instant success. One way that small businesses develop relationships with customers is by creating content on their website that is useful and relative to their needs. For example, LifeTips.com offers content solutions and link solutions that help clients earn trust and build relationships with new customers. Their content solutions include the development of tips, advice, and content for clients web sites that helps earn trust and drive sales. They also have link solutions which include engineering tips that feature links that point directly to clients web pages, improving their link popularity and appeal to the search engine spider bots. In addition, they have over 500+ writers and best selling authors who create content for the 200+ Tip Sites featured at Life Tips, and for clients’ Web sites. Building a new site, launching it, providing content and working hard to market it to its customers goes a long way to building a passive income through years of future possibilities. Life Tips, for example, has reached such a pinnacle of success in its linking strategies that Credit.com has selected Life Tips for content development services and its link building strategy. Together with Life Tips, they announced the launch of their Credit Report site in the Life Tips network to millions of knowledge seekers at Life Tips. Credit.com has become the exclusive Credit Report client in the Life Tips network. For many small business site owners, the goal of reaching the Top 10 search results for your favored keyword phrases usually starts and ends with Meta tag optimization, and reciprocal link building. Of course, the more competitive your business area is on the web, the harder it will be to conquer the first page of Google. One of the best ways to get this reciprocal link traffic is to advertise. To get started with your own link exchange program, begin with finding several link directories and websites within a similar niche as your own. This can be a daunting task, but to make it easier, you can use an automated reciprocal link manager program that will allow you to make and receive link requests in a fraction of the time. Through their Links Exchange Program, webmasters can add a link back to their website and benefit from the most basic, yet effective, forms of reference on the internet. By providing relevant content on your website and running an active reciprocal linking program, you can increase your search engine ranking tremendously. There are several well-known websites where you can check your link popularity among the search engines. One is LinkPopularity.com who confirms that, “Because good link popularity can dramatically increase traffic to your web site, well placed links are an excellent source of consistent and targeted traffic”. Here, you can just enter your site domain and LinkPopularity.com will surf the web for you and generate a report of where your site is mentioned throughout the Internet. Another great link popularity checker is UpTimeBot.com which also provides a comprehensive report on your link popularity. In summary, building your website with relative content and increasing your link popularity among the search engines are two important methods of increasing success in your small business. By driving traffic to your site through advertising and well placed links, your website will be able to generate and support future passive income through joint ventures with other companies wishing to benefit from your success. Work to increase your link popularity today and check your link popularity regularly as a measure of your success.