The Pay for Performance or P4P was originally invented by Overture. Overture observed that the internet was growing into a unique kind of shopping mall, where people could shop conveniently and easily and that advertising was gaining grounds on the internet. But now, Overture has been taken over by Yahoo and hence popularly known as […]

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It never ceases to amaze me how often new webmasters set about their online business at the start without actually having clearly defined strategies on how to market and promote the website and the product. Now this article is for internet marketing newbies, so the strategies for website promotion are fairly basic therefore experienced internet […]

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There are two major search engine marketing strategies in use today: SEO (search engine optimization) and PPC (pay-per-click). Both strategies are entirely different and it is tough to decide which one or which combination is right for you. To decide which strategy is best for you, consider the basics. It is easier to judge the […]

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