The advent of the Internet has made this world an almost borderless world. In the context of enterprise, the Internet is becoming more and more important to many companies and organizations around the globe. It has greatly expanded the market and enhanced the market reach of businesses, be they small businesses or multinational corporations, to […]

Click here to continue reading..

This is a subject that everyone seems to be arguing about at the moment. Everyone trying to second-guess Google’s actions – which they will NEVER do – and wondering whether reciprocal linking is dead, dying or if it is something worth carrying on. ‘Nuff of the speculation. Here’s the proof. Google do not like reciprocal […]

Click here to continue reading..

Here is the first rule anyone learns who is even remotely concerned with marketing … “Sell the sizzle and not the steak.” In other words, an appeal to what excites the consumer is much more effective than the properties of the product. This is not necessarily deceptive. In many cases, products can be so similar […]

Click here to continue reading..