Here is the first rule anyone learns who is even remotely concerned with marketing … “Sell the sizzle and not the steak.” In other words, an appeal to what excites the consumer is much more effective than the properties of the product. This is not necessarily deceptive. In many cases, products can be so similar […]

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It seems the Good Housekeeping Seal of Approval has been replaced by Oprah Winfrey when it comes to a validation of credibility … Having said that, if I’m not mistaken, all the former ever meant was that the product or service in question paid to advertise in Good Housekeeping magazine. Still, in the vast anonymity […]

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