Here is the first rule anyone learns who is even remotely concerned with marketing … “Sell the sizzle and not the steak.” In other words, an appeal to what excites the consumer is much more effective than the properties of the product. This is not necessarily deceptive. In many cases, products can be so similar […]

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How many schemes have you seen before that promise you millions made without a dime of investment or an hour of work? Every time I see another internet scam or ” look alike” I’m reminded of countless times fiends would invite me over to their house after work for some sort of gathering or “product […]

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