Educated Consumers Not too long ago, a colleague asked me why we invest so heavily in consumer education. We have made a conscious decision to spend marketing dollars on consumer education for a very simple reason. Educated consumers are simply better customers. Lets take a closer look at why educated consumers are better customers. Less […]

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E-courses are excellent sales tools and a great way to get your knowledge out there. It is very simple to create your course and either sell, or give it away as a “give-before-you-get” sales technique. If your course is designed to be a freebie, you’ll want to give a portion of good information; but don’t […]

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Every business whether it is an online business or an off-line business needs marketing and promotion. Otherwise, no matter how good the business idea is, or how attractive the product is, nobody will ever know about its existence. Promoting business online is more specific and more sensitive to itґs success. It is crucial to find […]

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More and more people are considering the World Wide Web as a great opportunity to offer their products and services to a new, bigger market or even as a chance to create entirely new businesses online. Even if the perspective to reach millions of potential customers is surely exciting, the truth is that internet marketing […]

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Rick Beneteau a great author and the inovator of The Ezine Marketing Machine once wrote. “The road to success is often a steep and rocky one. There are mountains in your way, not on the roadmap that you must be prepared to climb.” This one small portion of a paragraph stuck with me more then […]

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