Educated Consumers Not too long ago, a colleague asked me why we invest so heavily in consumer education. We have made a conscious decision to spend marketing dollars on consumer education for a very simple reason. Educated consumers are simply better customers. Lets take a closer look at why educated consumers are better customers. Less […]

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What I’m about to explain to you will change to way you do your online marketing Today, Tomorrow and Years to come with little effort on your part. This simple But effective technique involves the use of a ‘Pop-Up’ on your website, but, the difference between this technique and just a standard ‘Pop-Up’ or ‘Exit […]

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