Marketing online has become fiercely competitive. Marketers are attempting to unravel and decipher online marketing to succeed. Some argue that there should not be a distinction between traditional (off-line) marketing and online marketing. Others feel that concepts applied to mail order work well on the web, while still others argue that online marketing is a […]

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I don’t know everything and if I have learned one thing about doing business on the Internet it is that the more you learn the more you don’t know. However, I have been doing business on the Internet since 1999 and I’ve managed to carve out a successful enterprise for myself with several profit streams. […]

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Educated Consumers Not too long ago, a colleague asked me why we invest so heavily in consumer education. We have made a conscious decision to spend marketing dollars on consumer education for a very simple reason. Educated consumers are simply better customers. Lets take a closer look at why educated consumers are better customers. Less […]

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What is a niche Market? It is simply a group of people with a common interest. Some examples are hobbies, problems, desires, needs and hundreds of others. People are interested in information to help solve their problems. First you will need to find large groups of people interested in the same thing. Think of ideas […]

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For some time now I have become disillusioned with running my own traditional style business. You know the one where you have to rent premises, pay rates, employ staff, keep large amounts of stock and a million of other time and financially consuming things. Anyway, a couple of months ago, I decided to investigate the […]

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Internet is a powerful tool that can create an increase in your personal income. All you need is to know is how to use it! When you’re online you’re connected to the world! With access to over 6 billion people. Not everyone is on the net but those who are search for information. Information is […]

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The Internet has been dubbed The Information Superhighway and it certainly lives up to the name. Everyday, millions of people use the Internet and the World Wide Web to seek out information; whether it’s reviews of a new dishwasher, cheapest deals on package holidays, what’s on at the local theatre or tracking down old friends. […]

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Anyone who depends on building a database with online subscribers knows this is becoming more difficult by the day. Primarily, the competition for the consumer’s attention is fierce. Today’s consumer has become much more demanding and savvy when it comes to buying products online or signing up for “stuff.” Smart marketers realize the power and […]

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E-courses are excellent sales tools and a great way to get your knowledge out there. It is very simple to create your course and either sell, or give it away as a “give-before-you-get” sales technique. If your course is designed to be a freebie, you’ll want to give a portion of good information; but don’t […]

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