Back in the late 1990s, “stickiness” was the big term; how to get web visitors to return to your site – hopefully, again and again. Today, the strategy has evolved into “Outbound Stickiness” – going out and pulling that visitor back in. Going back in time, there were many sticky techniques including the hosting of […]

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Think of the right keywords as the Open Sesame! of the Internet. Find the exactly right words or phrases, and presto! hoards of traffic will be pulling up to your front door. But if your keywords are too general or too over-used, the possibility of visitors actually making it all the way to your site […]

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The first two steps to successfully marketing online and through your website have little to do with online marketing itself. However, it’s critical to complete them before your campaigns begin. These two steps are Setting your Website Objective and Defining Your Online Target Market Setting Your Website Objective: Whenever a client is looking to drive […]

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